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These are in-depth pre- and post-show reports on major international trade fairs, held in Taiwan and other countries with significant participation by Taiwanese manufacturers and exporters. They are offered to help global buyers and other readers better understand what is going on at the fairs and the latest offerings by Taiwanese exhibitors.


MMT is scheduled to launch the imported Mazda 3 to replace its locally assembled version. (photo from the Internet)

Mazda to Transform Into a Pure-imported Car Brand in Taiwan

Oct 17, 2014

Japanese automaker Mazda recently announced the kick-off of operations at its new national sales company in Taiwan, Mazda Motor Taiwan (MMT). MMT will plan and implement branding and sales strategies aimed at boosting sales on the island. The local subsidiary has announced that the assembly of its Mazda 3 compact car on the island would cease by year-end, and that in the future all Mazda 3s wi...


Hot sales of imported Toyota RAV4 SUVs have encouraged local agent Hotai to introduce more such models to the Taiwan market. (photo courtesy UDN)

Yen Depreciation Prompts Taiwan Auto Dealers to Introduce More Models from Japan

Oct 16, 2014

With an eye on the continued depreciation of the Japanese Yen against U.S. greenback, all major Japanese-car vendors in Taiwan plan to introduce more Japanese models to the domestic market to expand their product lines and enhance their profits. Hotai Motor Co., Ltd. (local agent of Toyota and Lexus), Yulon Nissan Motor Co. (Nissan and Infiniti), Honda Taiwan Motor Co., and Mazda Taiwan Motor ...


A robotic arc welding system made by Mirle. (photo from Mirle's website)

Mirle's Revenue from FPD Automation Equipment Increases by 50% This Year

Oct 16, 2014

Thanks to the increasing use of robotic application systems in the flat panel display (FPD) industry, Mirle Automation Corp., a major Taiwanese supplier of automation equipment, recently reported that revenue generated from its sales to the FPD industry has increased by 50% this year, while sales to the automotive and motorcycle industries have risen by more than 20%. A senior Mirle official p...


Volkswagen's new-car sales in Taiwan excluding Audi & Skoda (2008-2014).

Audi Taiwan Targets to Triple Annual Sales Volume in Taiwan by 2017

Oct 16, 2014

A fully-owned subsidiary of the German carmaker Volkswagen has been set up recently in Taiwan to handle multi-brand sales on the island. Ryan Searle, president of Audi Taiwan, the core of the new VW Taiwan, says annual sales of new Audis on the island are expected to reach 6,000 units by 2015 and 10,000 within the next three years. VW Taiwan is capitalized at NT$800 million (US$26.7 million) ...


The ZenFone 5 by ASUS. (photo from the company)

ASUS Targets to Ship 600,000-plus ZenFones to India in Q4

Oct 16, 2014

To further ramp up smartphone shipments in Q4 and grab business opportunities during the Diwali Festival sales peak in India, Asustek Computer Inc. (ASUS brand), a major personal computer (PC) and smartphone vendor in Taiwan, recently said it has ready some 100,000 newly released ZenFone smartphones for India. But such volume is forecast to still lag the strong demand in the booming marke...


In addition to entry-level models, sales of Mercedes-Benz super-luxury sport models are also driving up the German brand's market share in Taiwan. (photo from UDN)

Mercedes-Benz Targets to Sell 20,000 Units in Taiwan in 2015

Oct 14, 2014

Sales of Mercedes-Benz imports in Taiwan during January-September has surpassed that of the entire-year volume in 2013, and the local subsidiary of the German brand, Mercedes-Benz Taiwan, said it aims to sell some 18,000 units in 2014 and challenge a new record of 20,000 in 2015. If Mercedes-Benz Taiwan achieves the target, the brand will be the first import nameplate to be in the top-five in ...


A two-in-one or hybrid notebook PC which may help ramp up business notebook shipments in 2015. (photo from Internet)

Global Notebook PC Shipments to Increase 3% in 2015: TRi

Oct 09, 2014

Global shipments of notebook PCs are forecast to increase 3% to reach about 185 million units in 2015, with increased deliveries of about 10 million 11.6- to 12.5-inch models, and 9% increase in business model, according to Topology Research Institute (TRi), a private market researcher in Taiwan. Regarding the 2014 notebook PC market, TRi said that, after Microsoft stopped updating the Windows...


Latest large-screen LCD TVs from Samsung of South Korea. (photo from UDN)

Samsung's Higher Procurement to Drive up TV Panel Shipments by AUO and Innolux

Oct 08, 2014

Driven by Samsung Electronics' expanding procurements of LCD TV panels, the two major Taiwanese thin film transistor-liquid crystal display (TFT-LCD) panel makers, Innolux Display Corp. and AU Optronics (AUO), are likely to see peak shipments in Q4 and challenge record highs. South Korea's Samsung Electronics Co., Ltd., a major TV maker, announced recently that it will invest US$560 million to...


Workings of ITRI's patented STOBA technology for lithium-ion cells. (photo from ITRI)

ITRI of Taiwan Licenses Mitsui Chemicals to Use STOBA Li-ion Battery Tech for EVs

Oct 08, 2014

Industrial Technology Research Institute (ITRI), an industrial technology R&D body in Taiwan, recently signed an exclusive licensing agreement with Taiwan Mitsui Chemicals, Inc., a wholly-owned subsidiary of Mitsui Chemicals Inc. of Japan, allowing it to manufacture and distribute ITRI’s STOBA (Self Terminated Oligomers with hyper-Branched Architecture) technology, the world’s only technology to ...


PBF chairman C.M. Lin (left) and president Michael Chiang. (photo courtesy UDN)

PBF's New Kidney Drug Wins FDA Approval

Oct 08, 2014

Panion & BF Biotech Inc. (PBF), a pharmaceutical company based in Taiwan, recently announced that its new drug Nephoxil (Zerenex in the United States) for treating kidney disease has won marketing approval from the U.S. Food and Drug Administration (FDA). Nephoxil is an oral ferric iron-based phosphate binder for treating anemic patients with non-dialysis-dependent chronic kidney disease (...