Automechanika Malaysia Returns 6th Time as Leading Fair in ASEAN Separate platform to be set up for
2009/02/16 | By CENSFollowing the success of the previous event, the sixth edition of Automechanika Malaysia, (previously the Automechanika Asia) will return to Malaysia at the Kuala Lumpur Convention Centre from March 25-28, 2009. Organized by Messe Frankfurt (HK) Ltd., Automechanika Malaysia is the only automotive parts and aftermarket trade fair with official backing, organized jointly with the Malaysia External Trade Development Corporation (MATRADE).
Exhibitors at the 2009 fair will be showcasing a comprehensive range of automotive product categories over 5,000 sqm of floorage, from Parts & Systems, Accessories & Tuning, Repair & Maintenance, IT & Management, Service Station to Car Wash.
Major Exhibitors
As the region's major automotive parts and aftermarket trade platform, Automechanika Malaysia has attracted many leading brands, including Unipac Engineering (M) Sdn Bhd, Launch Tech (M) Sdn Bhd and TORCO.
Unipac Engineering (M) Sdn Bhd has participated in every Automechanika Malaysia since it first launch. Mr. David Yap Cheng Kee, Group CEO said: "This event has been a good platform to build our brand and we gained great exposure and market recognition through our participation. We will feature our latest innovative equipment and products for workshops, tire servicing and lubrication."
Being optimistic about the automotive market, he added: "Car showroom sales will slow down across Asia-Pacific in tandem with the global financial situation. However, we anticipate this will boost the after sales service activities as consumers will postpone purchasing new cars and the demand for automotive equipment will be strong. Automechanika Malaysia will be an effective platform to promote automotive equipment in this unparalleled business opportunity."
Practical Side Programmes
Running alongside the trade fair will be a series of value-added supplemental programmes for attendees to explore the latest trends and industry developments and to network and exchange information with industry experts and peers.
The "Automechanika Academy" will be an in-depth discussion and exploration of topics on automotive original equipment and aftermarket by industry professionals.
Specialized Workshops
The "CATER Workshop on Mass Customisation of Vehicles" targets the extensive customisation of vehicles, which will share state-of-the-art knowledge, results and the
outcome of the CATER project that is supported by the European Commission.
Annual Convention
The Federation of Automobile Workshop Owners' Association of Malaysia (FAWOAM) will be holding its annual convention that includes seminars and training sessions organised for its 3,000 members nationwide.
Detailed Presentation
Living up to its reputation as a fair for professionals, Automechanika Malaysia will also stage a Product Presentation, a separate platform for exhibitors to make more detailed presentations products and services to a specialised audience.
Automechanika Malaysia is one of 13 global Automechanika fairs. For more information, go to www.automechanika.messefrankfurt.com.
Backgrounder on the Organizer
The organizer of Automechanika Malaysia-Messe Frankfurt-is Germany's largest of its kind, generating 436 million euros in 2008 sales (figure as of November 2008) and more than 1,400 employees worldwide. The Messe Frankfurt Group has a global network of 29 subsidiaries, five branch offices and 48 international sales partners, giving it presence for customers in more than 150 countries. Events "made by Messe Frankfurt" take place at more than 30 locations globally. In 2008, Messe Frankfurt organised more than 100 trade fairs, of which more than half took place outside Germany. Messe Frankfurt's exhibition grounds, featuring 322,000 square metres of exhibition space, are currently home to nine exhibition halls and an adjacent Congress Center.